I went to a random word generator and had it generate 10 words for me. I put those words into a search engine. I looked at the first result for that term. I decided that if I got any About.com sites, I would get a new word - as no matter what I think about About.com's beauty or lack thereof, my opinion is biased. I also decided to only accept one page from any given site, so if a site came up for more than one word, I went back to the word generator and asked for another. I evaluated them based on principles of web design and my aesthetic.
Source : - Why Are Web Pages So Ugly - Go to a Random Web Page and Chances Are It Will Be Ugly
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