When the golden ratio is used it web design , it builds on a natural language that your brain is hardwired to understand. Because Phi is all around us, it is a comfortable ratio, and so you have been trained to find it attractive. Designers who use this create designs that are more effective and visually compelling.
Source : - Using the Golden Ratio, Phi, or Fibonacci Numbers in Web Design - Golden Ratio, Golden Rectangle, Fibonacci, Phi
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